频道包装是一个电视频道成熟稳定的标志,它突出频道的个性特征,增强观众对频道的识别能力,确立频道的品牌地位。如同商家促销商品重视包装一样,电视频道市场竞争力也与频道包装息息相关。一个频道的形象包装与个别栏目的包装不同,它必须要有明确的战略思想,要有高瞻远瞩的定位, Channel packaging is a mature and stable television channel signs, it highlights the personality of the channel, enhance the audience recognition of the channel, the establishment of the channel’s brand status. As businesses focus on promotional goods packaging, TV channel market competitiveness is also closely related with the channel packaging. A channel of image packaging and individual parts of the packaging is different, it must have a clear strategic thinking, have a long-term positioning,