我国旅游市场已经进入散客化时代,在这种大背景下,研究自助旅游者概念及其需求特征具有显著意义。本文从以下五个方面探讨了自助旅游者需求特征:与互联网紧密结合、参与设计旅游线路、追求灵活性、对地图信息工具依赖性强以及渴求深层次亲近和了解自然。 China’s tourism market has entered the era of fluent, in this context, the concept of self-service tourists and their demand characteristics have significant significance. This paper explores the characteristics of self-service travelers’ needs in five areas: engaging with the Internet, participating in the design of tourist routes, pursuing flexibility, reliance on map information tools, and a desire for deeper intimacy and understanding of nature.