通过对成都的体育赛事,特别是对品牌赛事国际竞争力的研究,研讨影响体育赛事国际竞争力的因素,对成都体育赛事的国际竞争力进行系统的分析,寻求提高成都体育赛事国际竞争力的发展对策。研究认为,提升成都体育赛事的品牌价值,提升品牌竞争力,发展赛事文化,优化人力管理和掌握国际体育话语权等对策,综合提升成都体育赛事的国际竞争力。 Through the study of sports competitions in Chengdu, especially the international competitiveness of brand competitions, the paper analyzes the factors affecting the international competitiveness of sports competitions, systematically analyzes the international competitiveness of sports competitions in Chengdu and seeks to improve the international competitiveness of Chengdu sports competitions Development Strategy. According to the research, countermeasures such as enhancing the brand value of sports events in Chengdu, enhancing brand competitiveness, developing event culture, optimizing human resources management and mastering the international sports discourse are proposed to comprehensively enhance the international competitiveness of sports events in Chengdu.