论文部分内容阅读
电视直销广告是以电视为载体而进行的一种广告宣传,他通过多种艺术手法详尽完备地宣传推销商品与服务。使其比一般广告更具影响力和感染力,能够更好地吸引消费者去购买。本文研究的目的就是商家如何通过语言策略来说服消费者来购买其商品。
Television advertising is a TV commercial as an undertaking of advertising, he through a variety of artistic methods detailed and complete promotion of goods and services. Make it more influential and contagious than the average ad, and better able to attract consumers to buy. The purpose of this study is how businesses use language strategies to persuade consumers to buy their products.