目前,传统广告串编的操作方法是:多个人员操作,程序繁琐,占用设备多,效率低,图像质量损失大,次序排列困难,仅一套广告管理软件亦价格不菲。而广告是电视台创造效益的主要手段,因而每个电视台都会投入相当精力做好这一方面的工作。 然而,随着数字电视技术的迅猛发展,特别是以硬盘为记录媒体的非线性产品,其各项指标已达到广播电视的质量要求,并进入实用阶段,这从根本上改变了电视台传统的广告串、编、播方式。 At present, the operation method of the traditional advertisement series is as follows: multiple personnel operations, cumbersome procedures, occupying many apparatuses, low efficiency, large loss of image quality, difficulty in arranging the order, and only one set of advertisement management software are also expensive. While advertising is the main means of creating TV stations, each TV station will devote considerable effort to doing a good job in this area. However, with the rapid development of digital television technology, especially the non-linear products with hard disk as recording media, the indicators of which have reached the quality requirements of radio and television and have entered into the practical stage have fundamentally changed the traditional advertisements of television stations String, series, broadcast mode.