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当今社会,人们对玉石的审美认识主要还在于色泽、雕工和稀有度等外在形式,而忽略了其内在特质的塑造与设计。泰山玉作为新近发现且极具内在品质与精神的特殊玉种,在其品牌的创造与推广过程中,应主抓其内在精神品格的塑造和文化内涵的揭示,以显泰山玉其独特的魅力。一、泰山藏美玉,美玉载文化盘古开天辟地,头化东岳泰山,历尽沧海桑田。泰山被奉为五岳之首,屹立于中国东方。泰山1982年被国务院列为第一批国家
Today’s society, people’s aesthetic understanding of jade mainly lies in color, carving and rarity and other external forms, while ignoring the inherent characteristics of the shape and design. Taishan jade as a newly discovered and very intrinsic quality and spirit of the special jade species in its brand creation and promotion process, should be grasped its inner spiritual character and cultural connotations revealed in order to show its unique charm Taishan jade . First, the Taishan Tibetan Jade, Pomeranian culture Pangu epic, the first Dongshan Taishan, experienced full life. Mount Taishan is regarded as the first of the Five Sacred Mountains, standing in the east of China. Taishan was listed as the first batch of countries by the State Council in 1982