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随着以“三网融合”为代表的国家信息化战略的全面启动,新闻及相关行业在国际、国内市场的竞争日趋激烈。新闻行业能否保持可持续的健康发展与行业标准化程度关系密切,加强中文新闻标准体系建设具有十分重要的意义。新华社作为国家通讯社和世界性通讯社,具备对文字、图片、图表、音视频等多媒体新闻信息的采集、加工能力,拥有目前中国媒体领域最大的多文种、多媒体数据库,具有海量信息存储、集纳能力。新华社在要整合自己的资源,打造多媒体业态,逐步形成完整的产业链,需要有统一的技术标准作为“融合剂”。
With the full launch of the national informatization strategy represented by the “triple play”, the competition in the news and related industries in the international and domestic markets has become increasingly fierce. Whether the information industry can maintain a sustainable and healthy development is closely related to the standardization of the industry. It is of great significance to strengthen the construction of a Chinese news standard system. Xinhua News Agency, as a state news agency and a worldwide news agency, has the ability to collect and process multimedia news and information such as texts, pictures, graphics, audio and video, and has the largest multilingual and multimedia database in the field of Chinese media. Ability to accept. Xinhua News Agency wants to integrate its own resources, create multimedia formats and gradually form a complete industrial chain, requiring a unified technical standard as a “fusion agent.”