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在媒介融合进程中,对于传统媒体而言,大数据无疑是促进其业态升级的重要驱动力。本文从产业升级、内容合作、节目制作三方面出发,梳理媒介融合趋势下电视节目的重构和变革,探讨未来的发展方向。
In the process of media convergence, for traditional media, big data is undoubtedly an important driving force to promote its format upgrade. Based on the three aspects of industrial upgrading, content cooperation and program production, this paper sorts out the reconstruction and transformation of television programs under the trend of media convergence and explores the future development direction.