近年来似乎大家都在鼓励人们要更有创意,更创新,这似乎是不可避免的时代趋势。不论是在学校里、足球场上、商场上甚至全球化的竞争中,创意思考都能让我们更胜一筹。虽然创意对我们成功与否影响如此巨大,却从来没有人告诉过我们要如何才能更有创意。这本简单易读的书,能帮助你了解创意的核心原理,并教你如何发想创意点子,进而将创意转化为创新的行动。 In recent years, it seems that everyone is encouraging people to be more creative and innovative. This seems to be an inevitable trend of the times. Whether in school, football, shopping malls and even global competition, creative thinking can make us better. While creativity has so much impact on our success, no one has ever told us how we can be more creative. This easy-to-read book helps you understand the core principles of creativity and teaches you how to think creative ideas and translate ideas into innovative actions.