运行策略 创名牌是一项全局性、综合性的运筹工作,是整体素质领先的结果,绝非一个人演的独角戏。全局犹如一台大机器,这台大机器要想正常、高速运转,各零部件之间要协调一致,凝聚一种使命感,一股向心力,朝着一个共同的目标奋斗。 规模策略 企业应采取租赁、兼并、购买、相互参股等形式,通过集团的分工与协作,建立名牌产品的企业联合体,增强抗风浪的整体实力,从而缩短建 名厂、创名牌的过程。 Operational Strategy Creating a name brand is an overall and comprehensive operational work. It is the result of the overall quality. It is by no means a one-man show. The overall situation is like a big machine. If this large machine is to function normally and at a high speed, all parts and components must be coordinated and united, a sense of mission must be united, an effort must be made, and a common goal must be pursued. Scale Strategy Companies should take the form of leasing, mergers, purchases, mutual equity participation, etc., through the group’s division of labor and collaboration, establish a corporate conglomerate of branded products, enhance the overall strength of storm resistance, thereby shortening the process of building a brand name and creating a brand name.