全方位品牌管理魏大鹏，宋春艳中法合营王朝葡萄酿酒有限公司（以下简称王朝公司）兴办１５年来，实现了超常规、跳跃式的发展。产品由单一品种发展为三大系列十六个品种，产量由最初的年产１０万瓶发展到１９９５年的１３３３万瓶，人均创利税由１９８０年的１０００元增... All-round Brand Management Wei Dapeng, Song Chunyan The Sino-French Dynasty Dynasty Winery Co., Ltd. (hereinafter referred to as the Dynasty Company) has established an extraordinary and leap-forward development for 15 years. The product has grown from a single species into three series and sixteen varieties. The output has grown from the initial annual output of 100,000 bottles to 13.33 million bottles in 1995. The average profit-making tax per capita has increased from 1,000 yuan in 1980...