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主流媒体在运作过程中,都要有一个基本取向,那就是增强社会责任感,传播主流意识形态和主流价值观。要有效实现这样的取向,就需要采取切实措施,提高传播有效性,增强社会影响力。
In the process of operation of the mainstream media, there must be a basic orientation that is to enhance the sense of social responsibility and spread the mainstream ideology and mainstream values. To effectively achieve this orientation, we must take effective measures to improve the effectiveness of communication and enhance social influence.