西方工商企业的价格调整,主要有两种形式:由于客观条件发生变化,需要调高或调低原有产品的价格,称为主动调整;另一种是因竞争者调整价格,自己不得不跟着调整,这属于被动调整。这两种价格调整应采取不同的策略。主动调整企业对价格主动进行调整,可采取调低价格或调高价格。一、调低价格调价原因:该产品供过于求;在激烈的竞争中本企业的市场占有率逐渐降低,为了夺 There are two main forms of price adjustment in western industrial and commercial enterprises: due to changes in objective conditions, the price of the original product needs to be raised or lowered, which is called active adjustment; the other is because the competitors adjust the price and they have to follow suit. Adjustment, this is a passive adjustment. These two price adjustments should adopt different strategies. Actively adjust companies to take the initiative to adjust prices, can take the price down or increase prices. First, the reasons for lowering the price adjustment: The product oversupply; in the fierce competition, the market share of the company gradually decreased, in order to win