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在大众旅游发展了近三十年之后,一种全新的旅游消费进入到旅游市场,高端定制旅游进入我们生活,本文探讨了高端定制旅游的内涵,分析其特征,在此基础上进一步浅析高端定制旅游的市场目标选择及运作流程。
After the development of mass tourism for nearly three decades, a new type of tourism consumption has entered into the tourism market and high-end customized tourism has entered into our life. This article explores the connotation of high-end customized tourism and analyzes its characteristics. On the basis of this analysis, Customized tourism market target selection and operational processes.