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2010年是中国电影票房里程碑式的一年,同样也是中国电影异彩纷呈的一年。投资上亿的大片依然吸引着绝大多数中国观众的眼球,其数量和质量都比往年更进一步;2010年到2011年至今,中小投资的影片亦适时出击,以其独特的地位和卖点在市场中寻求自身的地位和突破,并取得以往少有的票房成绩和口碑。中国电影产业在延续之前发展态势的同时,呈现出的这些不同于以往的亮点,为探索中国电影产业未来的发展思路提供了很多思考的空间和价值。
2010 is a landmark year for Chinese movie box office, also a colorful year for Chinese movies. Hundreds of millions of dollars of investment is still attracting the vast majority of Chinese audiences, the quantity and quality are more than in previous years; from 2010 to 2011 so far, small and medium-sized investment film also timely manner, with its unique position and selling point in the market In seeking their own status and breakthroughs, and made rare in the past box office results and reputation. While the Chinese film industry continues its development trend, these different highlights from the past have provided a lot of space and value for exploring the future development of the Chinese film industry.