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广告视觉传达的发展是当代社会进步的象征,也是促进社会发展的动力之一。随着高科技与多媒体技术的发展,广告视觉传达在运用高科技与新媒体方面也在不断地创新,而人类社会的发展趋势也是广告视觉传达的发展方向。
The development of visual communication in advertising is a symbol of the progress of contemporary society and one of the motivations for promoting social development. With the development of high-tech and multi-media technologies, the visual communication of advertisements is constantly being innovated in the use of high technology and new media. The development trend of human society is also the development direction of visual communication of advertisements.