到底应该向哪些社会责任活动优先投入?投入之后回报在哪里?为什么企业做了很多公益活动却没有人知道?孙教授的讲话高屋建瓴地指出,我们做社会责任要按规律办事,不能做表面文章,我非常认同。实际上今天尼尔森所分享的报告也是来自全球各地消费者的声音。开始报告之前,先跟大家分享一段很有意思的视频。这个视频可能有些人看过,是可口可乐在迪拜发起 In the end what priority activities should be put into social activities? Where is the return after investment? Why do a lot of public welfare activities but no one know? Professor Sun’s speech pointed out that we do social responsibility to act according to the law, can not do a superficial article, I very much agree. In fact, the report that Nielsen shares today is also the voice of consumers from all over the world. Before you start, let’s share a very interesting video. This video may have been read by some, is Coca-Cola launched in Dubai