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近年来,在南京的地铁站、消费集中地等经常会看到一种名为会购的终端机器。所谓会购即是运用物联网技术,将PC互联网、手机网站、有线数字电视、无线智能终端四体有机融合,以会购卡为媒介,为商家提供能真正产生销量,形成消费粘度的新媒体省钱营销平台。其经营理念是帮消费者省钱,帮商家营销。经过数次在不同的消费区域和网点的观察,发现该机器的使用率并不高,有一些地方机器甚至四开其一。由此可见,虽然该产品在渠道铺设上有极大优势但是销售上仍存在一些不足。
In recent years, in Nanjing’s subway stations, consumer concentration, etc. often see a called terminal machines will be purchased. The so-called acquisition is the use of Internet of Things technology, the PC Internet, mobile Web site, digital cable TV, wireless intelligent terminal four organically integrated, to buy card as a medium, to provide businesses can really generate sales, the formation of new consumer viscosity media Save money marketing platform. Its business philosophy is to help consumers save money, help businesses marketing. After several inspections in different consumer areas and outlets, it was found that the utilization rate of the machine was not high, and in some places the machine even opened the door one by one. Thus, although the product has great advantages in the laying of channels, but there are still some shortcomings in sales.