“一流企业卖品牌,二流企业卖技术,三流企业卖产品”,企业家们已经清晰地认识到品牌散发的光芒和魅力,都为打造中国乃至国际知名品牌而努力。因而,中国迎来了塑造品牌、彰显品牌风采与魅力的新“个性”时代。而历史的经验告诉我们：一个知名的品牌都是靠着优秀的企业文化来支撑的。 “First-class companies selling brands, second-rate business selling technology, third-rate business selling products,” entrepreneurs have clearly recognized the glow of the brand and charm, are to create well-known brands in China and even international efforts. As a result, China ushered in the new “personality” era of shaping the brand and highlighting the brand style and charm. Historical experience tells us: a well-known brands are supported by a good corporate culture.