目前,国内市场的短期投资产品可谓是五花八门,一些寿险公司也耐不住寂寞,推出了多款所谓高现金价值产品,以“短期投资即可获利”作为卖点,试图提高产品的流动性,从火爆的短期理财市场中分一杯羹。这种现象的产生,虽然是个别保险公司在业绩压力下的无奈之举,但它也体现出当前寿险行业“唯业绩论英雄”的经营理念仍然如旧。这种做法既偏离了寿险产品的设计与管理特 At present, the short-term investment products in the domestic market can be described as varied. Some life insurers are also unable to bear the loneliness. They have launched a number of so-called high-value-value products to “make profits by short-term investments” as a selling point and try to increase the flow of products Sex, from the popular short-term financial market share. Although this phenomenon is an inability of individual insurers to exert pressure on performance, it also shows that the current life insurance industry “Heroes of only performance ” business philosophy is still as old as ever. This approach deviates from the life insurance product design and management special