群众文化,是指人们职业外,自我参与、自我娱乐、自我开发的社会性文化。是以人民群众活动为主体,以自娱自教为主导,以满足自身精神生活需要为目的,以文化娱乐活动为主要内容的社会历史现象。在物质文化飞速发展的今天,群众文化已在全国各地遍地开花。但如何实现群众文化活动的可持续发展又是困扰广大群文组织者的新问题。我们要实现群众文化活动的可持续发展就必须从四分方面开展工作。 Mass culture refers to people's occupation, self-participation, self-entertainment, self-development of social culture. It is a social and historical phenomenon that takes people's activities as the mainstay, self-entertainment and self-education as the leading factor to meet the needs of their spiritual life and takes cultural and recreational activities as the main content. Today, with the rapid development of material culture, mass culture has blossomed throughout the country. However, how to realize the sustainable development of mass cultural activities is also a new problem plaguing the mass cultural organizers. If we want to realize the sustainable development of mass cultural activities, we must work in four quarters.