随着中国市场经济的进一步发展,特别是经济全球化的进一步推进,使得越来越多的外国产品进入了中国市场,给人民大众带来极大的方便。由于各国语言文化的区别,品牌商标和品牌名的翻译成为了一大难题,如何翻译好这些品牌名,让商品一炮打响就显得尤为重要了。本文通过对品牌名的翻译技巧进行相关论述,同时,联系教学应用,希望对相关产业有所帮助。 With the further development of China’s market economy, especially the further promotion of economic globalization, more and more foreign products have entered the Chinese market, bringing great convenience to the general public. Due to the differences between the languages ​​of different countries, the translation of brand names and brand names has become a big challenge. How to translate these brand names makes the production of goods become especially important. This article discusses the translation skills of the brand name, at the same time, contact teaching applications, hoping to help related industries.