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在人民币升值、劳动力和原材料成本增加、国际市场波动等因素作用下,外贸企业需要向内外贸一体化转型,以同时利用国内外两个市场,提高抗风险能力,实现持续的发展。义乌市获批国际贸易综合改革试点,为义乌外贸企业的转型带来了重大的机遇,而转型的障碍主要在于内外销模式差异、销售渠道建设、打造自主品牌和人才团队组建等方面。在国际贸易综合改革试点“先行先试”的政策和措施帮助下,义乌外贸企业应转变观念以适应内销模式、利用电子商务开拓国内市场、整合资源打造自主品牌、培养适应一体化的复合型人才团队。
With the appreciation of the renminbi, the increase in labor and raw material costs, and the fluctuations in the international market, foreign trade companies need to transform their domestic and foreign trades into an integrated market, in order to use both domestic and foreign markets simultaneously to improve their ability to resist risks and achieve sustainable development. Yiwu City has been approved as a pilot for comprehensive reform of international trade, which has brought about major opportunities for the transformation of foreign trade companies in Yiwu, and the obstacles to transformation are mainly the differences in internal and external sales models, the construction of sales channels, the establishment of independent brands and the formation of talent teams. With the help of the pilot policies and measures for comprehensive reform of international trade, the foreign trade enterprises of Yiwu should change their concepts to adapt to the domestic sales model, use e-commerce to develop the domestic market, integrate resources to build their own brands, and cultivate and adapt to the integration. Talent team.