曾几何时“Made in China”成为中国的一张重要名彰显着包括家电制造在内的强大制造能力,推动国济的快速发展。然而,与之如影随形的是同质化竞缺乏个性、缺乏创造力、缺乏创新力成为很多企业的屏障,成为困扰企业的梦魇。而当设计精良如艺的家电产品轻而易举俘获消费者芳心的时候,我们次察觉到原来“工业设计”的魔力如此神奇。这是一个追求个性感受的时代,家电产品极大丰质量品质也都在伯仲之间,打动消费者的在于细节工业设计正以此切入,从工学、美学、经济学、营 Once upon a time, “Made in China” has become an important name in China, highlighting the strong manufacturing capabilities, including home appliance manufacturing, and promoting the rapid economic development. However, it is followed by the homogeneity of lack of personality, lack of creativity, lack of innovation as a barrier for many businesses, become a nightmare troubled business. When well-designed appliances such as art easily capture the hearts and minds of consumers, we realize that the magic of “industrial design” is so magical. This is an era of the pursuit of individual feelings, great abundance of quality home appliances are among the highest quality, moving consumers in the details of industrial design is to cut into this from engineering, aesthetics, economics, camp