2003年11月1日,意大利小说家、符号学家翁贝托·艾柯做客埃及亚历山大图书馆,并以英文发表了题为《书的未来》的长篇演讲。艾柯在演讲中,从书籍变迁的视角回顾和总结了文字、印刷术和电脑发明的历史,并明确预言在不远的将来必然会流行一种为超文本所取代的书——网络百科全书。就这一点而言,艾柯可能是正确的。不过艾柯在论及超文本阅读时显然太过狭隘。但《书的未来》却引发了笔者对“互文 On November 1, 2003, Italian novelist and semiotic scientist Umberto Eco visited the Library of Alexandria in Egypt and delivered a long speech entitled ”The Future of the Book“ in English. In her speech, Echo reviewed and summarized the history of writing, typography, and computer invention from the perspective of book change and clearly predicted that in the not-too-distant future, a book superseded by hypertext would inevitably pop up - Encyclopedia Online . In this regard, Eaux may be right. However, Ecco is obviously too narrow in its discussion of hypertext reading. However, ”the book’s future“ has triggered the author of ”intertextuality."