如果粗略地划分,大众汽车在中国的发展在2004~2005年可以看做是一个分水岭。上至战略下至产品,前一阶段的大众很幸运,但经历了分水岭的阵痛,后一阶段的大众真正开始走上了为中国消费者造车的道路。不过随着美系、日韩系的崛起,中国消费者诉求的变化,以及官方对机动车排放标准的日趋严格,实现涅槃重生的大众能够在中国市场上延续她的黄金时代吗 If roughly divided, Volkswagen’s development in China from 2004 to 2005 can be seen as a watershed. Up to the strategy until the product, the previous stage of the public is very lucky, but experienced the pain of the watershed, the latter stage of the public really started embarking on the road for Chinese consumers making cars. However, with the rise of the U.S. Department, the rise of Japan and South Korea, changes in consumer demand in China, and the government’s increasingly stringent vehicle emission standards, will the general public who have achieved a rebirth of nirvana be able to continue her golden age in the Chinese market?