中国传媒业已经历了市场导入期、成长期,如今进入到市场成熟期的前期。表现为市场竞争日趋激烈,市场份额出现拥挤,产品过剩、营销成本攀高等特征。酒好不怕巷子深的时代已经结束,尤其在东部经济发达的大中城市、西南部成都一重庆联合区,市场成熟度相对较高。同时传媒产业化也呈现着地区不均衡性。在一些城市,传媒业还相当不发达,媒体仍然停留在计划经济时期事业制的思维中,行动迟缓、机制落后。然而传媒作为一个产业,其市场化进程不会因为人们观念的滞后而停下脚步。据悉,一些城市的媒体意欲进入青岛,投资参股青岛的媒体。且不论结果如何,这一信息仿佛一条狼冲进沉默的羊群,打破青岛传媒业的沉闷。这一市场信号,预示着青岛传媒业市场化程度将前进一步。人们从中是不是领悟到什么?是不是需要跳出安于现状、任人宰割的羊群思维,加入点强悍、锐猛、顽强的狼性?传媒经营是不是须及早结束自在的状态,进入到自觉的产业化经营的新阶段?! China’s media industry has experienced market introduction period, growth period, and now enter the market maturity of the early. The performance of the increasingly fierce market competition, market share appears crowded, excess products, marketing costs and other features. The wine is not afraid of the alley deep era has ended, especially in the economically developed large and medium-sized cities in the east, Chengdu-Chongqing Southwest United District, the market maturity is relatively high. At the same time, the industrialization of the media also presents a regional imbalance. In some cities, the media industry is still rather underdeveloped. The media still stays in the thinking of the career system in the planned economy. Its operations are sluggish and the mechanism is backward. However, the media, as an industry, will not stop its marketization from falling behind in the concept of people. It is reported that some cities’ media intends to enter Qingdao and invest in Qingdao media. Regardless of the outcome, this message seems like a wolf rushed into the silent flock, breaking the dull media industry in Qingdao. This market signal indicates that the degree of marketization of the media industry in Qingdao will go one step further. Is it necessary for people to jump out of the current situation and let the fledgling flock think about joining powerful, sharp and tenacious wolves? Is it necessary for the media business to end the state of ease as soon as possible and enter into consciousness? The new stage of industrial management ?!