能卖货的广告才是好广告,这也是对广告效果要求的底线,但我们经常看到或听到下列此类的广告文案:××洗发水使您的头发光泽柔顺。××家具一流加工精致优雅。××果酱味道鲜美有益健康……这类文案中关于产品更具体、更有阅读价值的信息无处可寻,无法引起消费者(受众)心灵的共振,消费者无法形成对广告产品的心理渴 Advertisements that can sell are good ads, which is also the bottom line of advertising effectiveness requirements, but we often see or hear such ad copy: × × shampoo to make your hair shiny and supple. × × elegant first-class furniture processing. × × jam is delicious and wholesome ... ... This type of copyrighted information on product more specific, more readable no place to be found, can not arouse the resonance of consumers (audience), consumers can not form a psychological thirst for advertising products