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企业开拓国际市场的战略,实质上就是企业的经营活动适应变化着的国际市场环境,充分利用国际市场上尚未被满足的经营机会,将产品打入国际的总体规划。它包括两个层次的涵义:其一,企业如何选择适当的渠道打入国际市场,即经营战略的“硬件”建设;其二,企业如何根据产品的特点,结合企业内外部条件,树立正确的营销哲学,运用经营策
The strategy for enterprises to explore the international market is, in essence, that the company’s operating activities adapt to the changing international market environment, make full use of the unsatisfied business opportunities in the international market, and push products into the overall international plan. It includes two levels of meaning: First, how companies choose appropriate channels to enter the international market, that is, the “hardware” construction of the business strategy; Second, how do companies establish the right combination of the internal and external conditions of the company according to the characteristics of the product? Marketing philosophy, using business strategy