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连锁产业已经成为市场经济发展的一种重要形态,我国现代连锁产业的发展已经有20多年的历程。本文的主要内容是选取区域连锁作为探讨的对象,分析当前我国区域连锁的现状和未来的发展方向,在此基础上对区域连锁的市场营销工作提出意见和建议。
The chain industry has become an important form of market economy development. The development of China’s modern chain industry has been going through more than 20 years. The main content of this article is to select the regional chain as the object of discussion, to analyze the current status of regional chain in our country and the future development direction, and on this basis, put forward opinions and suggestions on the regional chain marketing.