在当代的设计环境中,产品语义学的应用更加显出其重要的功能。这种从传统语言学借鉴形成的新理论,具有融合用户与产品的情感交流的价值,同时也具有两种截然相反的普适性传播价值和独立性的传播价值。对这些价值因素的正确判断,不仅能够指导设计师进行完善的产品设计,而且可以使当代的设计环境发生和谐的转变,开创新颖的设计实践方向。 In the contemporary design environment, the application of product semantics more shows its important function. This new theory, borrowed from traditional linguistics, has the value of integrating the emotional communication between users and products, and at the same time has two diametrically opposed values ​​of universal communication and the spread of independence. Correct judgments of these value factors can not only guide designers to perfect product design, but also make the contemporary design environment change harmoniously and create a new direction of design practice.