媒体市场已由卖方市场进入买方市场,如果说某些中央级的强势媒体目前还处在卖方市场的话,那么地方性媒体已完全进入了买方市场,这就要求媒体必须变等客上门为主动出击承揽广告客户,也就是媒体自我销售。作为经营媒体广告的广告部其实就相当于一个企业的销售部,它销售的商品是媒体的广告时段和版面。 The media market has already entered the buyer’s market from the seller’s market. If some central-level strong media are still in the seller’s market then the local media have fully entered the buyer’s market, which requires the media to change the customer’s door to take the initiative Contract advertisers, that is, self-media sales. Advertising as a business media advertising is actually equivalent to an enterprise’s sales department, which sells goods is the media advertising time and layout.