当下时代,电视频道和电视节目数量的急剧膨胀,导致了电视业间的激烈竞争,以往传播者所主宰的“卖方市场”已优势不在,电视观众的主体性地位日益得到强化。多元的收视需求,使电视节目制作开始从“大众化”和“群体化”向“窄播化”与“小众化”发展,“栏目专业化”正是顺应这一发展趋势应运而生的。栏目专业化要求栏目定位和形象包装相对统一,突出个性和特色,以某一 In the current era, the rapid expansion of the number of television channels and television programs has led to fierce competition among the television industries. The “seller’s market” dominated by the previous communicators is no longer an advantage and the audience’s subjective status is increasingly strengthened. Diversified viewing needs, so that television program production began from “popular ” and “group ” to “narrow ” and “minority ” development, “column specialization ” Comply with this trend of development came into being. Column specialization requirements column positioning and image packaging is relatively uniform, highlighting the personality and characteristics of a