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从互联网闯入大众生活的那一刻起,就注定孕育着一场新传播环境下的营销革命。如今,五花八门的媒体形态早已将消费者的生活分割成碎片,消费者的媒体使用习惯正在悄然改变。然而,企业的营销需求却从未改变,终将要把有限费用花到有效的营销上去,把自己的品牌、产品精准的呈现到目标消费者面前。因此,如何让企业的营销脚步迎合消费者需求的步伐,以实现最大化的精准营销和传播效果,值得思考。
From the moment Internet broke into public life, it is doomed to a marketing revolution in a new communications environment. Today, a wide variety of media formats have long divided the lives of consumers into pieces, and consumer media habits are quietly changing. However, the marketing needs of enterprises has never changed, will eventually spend the limited costs to effective marketing up, their own brands, products accurately presented to the target consumers. Therefore, how to make the pace of marketing to cater to the needs of consumers in order to achieve the maximum precision marketing and dissemination of results, it is worth considering.