“新营销”的提法在新世纪之初就已经很盛行了。但如何将此概念明确描划出来却无人做到,更不用讲充实其内容。但是这个提法确实有其积极作用,因为随着进入E时代,许多旧有的营销模式需打破,原有的营销观念需改变,必须树立一个新的营销体系来适应社会的变革与时代的发展。 The term “new marketing” is already prevalent at the beginning of the new century. But how to draw a clear outline of this concept but no one, let alone to enrich its content. However, this formulation does have an active role because, with the entry into the E era, many old marketing models need to be broken, the original marketing concept needs to be changed, and a new marketing system must be established to adapt to social changes and the development of the times .