怀旧复古风潮的袭来,使怀旧不仅成为一种时尚,更成为一种浪漫的符号。面对中国悠久的传统文化与历史文化资源,本土企业如何借助怀旧营销,焕发企业的品牌生命力?菲利普·科特勒和约翰·卡斯林在《混沌时代的管理和 Nostalgic retro wave of hit, so that nostalgia has not only become a fashion, but also become a symbol of romance. In the face of China’s long history of traditional culture and historical and cultural resources, how can local enterprises use nostalgic marketing to rejuvenate their brand vitality? Philip Kotler and John Kaslin in the "chaotic era of management and