按照传播学大师麦克卢汉的理解:“媒介是社会发展的基本动力,也是区分不同社会形态的标志,每一种新媒体的产生与运用,都宣告我们进入了一个新时代。”新媒体成为青少年社会化的主要阵地,而其中作为青少年主体社会组织的共青团则成为新媒体阵地的主要引导力量。新媒体也成为意识形态领域各种势力争夺青少年的主要阵地。 According to McLuhan, the master of communication, “Media is the basic motive force for social development and a sign of distinguishing between different social forms. The emergence and application of every new media announces that we have entered a new era.” The media has become the main front for adolescent socialization, and the Communist Youth League, as the main social organization of young people, has become the main guiding force for the new media position. New media has also become the main front for various forces in the ideology field to compete for young people.