散客旅游又称自助游或半自助游,我国的散客旅游市场发展迅速,潜力巨大。能否为散客群体提供更好的旅游产品和服务,对旅行社及旅游相关企业来说,至关重要。本文主要基于散客旅游市场的前提研究旅行社门市接待工作,要提升旅行社门市接待工作水平和质量,应加强对接待人的的综合培训,可以从培养接待人员掌握基本的礼仪规范、基本的旅游知识及业务能力以及提供个性化服务的能力等方面入手。 FIT Travel, also known as self-help travel or semi-self-help travel, our country’s FIT tourism market has developed rapidly, with great potential. The ability to provide better travel products and services to FIT customers is crucial to travel agencies and travel-related businesses. In this paper, based on the premise of FIT tourism market to study the reception work of travel agencies, to enhance the reception level and quality of travel agencies, should strengthen the reception of the comprehensive training, training personnel can be trained to grasp the basic etiquette norms, basic tourism knowledge And business capabilities as well as the ability to provide personalized services and so on.