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在现代设计中,我们看到了以视觉美感为导向的设计到概念先行的设计的转变,并且这种趋势日益明显。设计开始脱离形式的枷锁,不再固定片面地追求视觉美感,开始因地制宜,注重前期策划。“概念先行”使创意有了无限种可能,一个主题可以发散N种概念,一个概念可以发散N种形式。通过举例介绍了思考概念的方法,我希望倡导一种好的设计习惯,我相信好的习惯会让设计更加轻松,更加充满娱乐性,使平面设计注入新的活力。
In modern design, we see the shift from design-to-concept design that is visually aesthetic-oriented, and this trend is becoming increasingly apparent. Design began to shake off the shackles of form, no longer fixed one-sided pursuit of visual beauty, began to adapt to local conditions, pay attention to the pre-planning. “Concept first” allows unlimited possibilities for creativity, a theme can diverge N kinds of concepts, a concept can diverge N forms. By example, I introduced the concept of thinking, I hope to promote a good design habits, I believe that good habits will make the design easier and more entertaining, graphic design into a new vitality.