2010年,上海世博会期间建立的“网上世博”吸引了超过6亿用户访问,网络访问量达到50亿,其中海外公众占了很大比例。2011年,深圳大运会期间的官方网站超过40%的点击率来自海外。近年来,政府网站以其在网络化与信息化时代所具有的权威性、快速性、广泛性和灵活性的特点,成为各国政府塑造与传播国家形象、获得海外公众认同的重要途径之一。政府网站的国际化建 In 2010, “Expo Shanghai Online”, which was established during the Shanghai World Expo, attracted more than 600 million users and reached 5 billion online visits, of which a large proportion of the overseas public accounted for it. In 2011, more than 40% of the official website of the Shenzhen Universiade click-through rate from overseas. In recent years, government websites have become one of the important ways for the governments of all countries to shape and spread the national image and gain the approval of the overseas public by their characteristics of authority, rapidity, universality and flexibility in the era of network and information. Internationalization of government websites