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要在中国复杂的消费市场中赢得竞争力,草根文化的张力是绕不过的课题从2016年直播的爆发,到最近短视频的风潮,中国消费者的娱乐生活正在随着移动互联网迅速迭代的速度而不断多元化。直播不仅带来了真实感和现场感,也带来了被誉为肤浅、无聊、低俗、土气的内容。但是,作为中国草根文化的代表,直播在短短两三年的时间里,引发全民狂欢浪潮,依靠的不仅是猎奇搞
To win the competitive edge in China’s complicated consumer market, the tension in grassroots culture is the unmanageable issue from the live broadcast in 2016 to the recent wave of short videos. The entertainment life of Chinese consumers is rapidly evolving with the mobile Internet speed And constantly diversified. Livestreaming not only brings a sense of realism and liveliness, but also has been hailed as superficial, boring, vulgar, rustic content. However, as the representative of China’s grassroots culture, live broadcast in a short period of two or three years, triggering a wave of national rejoicing, relying not only on hunting curiosities