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高校文体活动作为校园文化的重要组成部分,其核心目的在于人才培养.相较于其他类型的高校文体活动,公益性高校文体活动在实现爱心道德培养和个性才艺提升的综合育人目的方面有着突出的贡献和意义.本文以2012年吉林大学“南航杯”第八届校园歌手大赛为例,着力探索高校、政府、企业、受援单位四方构建的“四位一体”模式对推动公益性高校文体活动的积极效果和意义,提供一条可供参考的探索渠道.“,”College sports as an important part of campus culture, the core aim at personnel training.College sports activities compared to other types of colleges and universities, A contribution and significance of prominent public universities sports activities in the realization of comprehensive education and moral cultivation of talent and personality love the purpose of ascension.In this paper, takes Jilin University 2012“Nanhang Cup”eighth campus singing contest as an example, to explore the positive effect and significance of the government, enterprises, universities, recipient unit square building“four into one”mode in promoting the public colleges and universities sports activities, to provide a reference to explore channels.