文章对消费者参与废旧家电正规回收行为意向的影响因素进行了实证研究,结果表明:行为态度、主观规范、经济动机、服务动机以及行为障碍对消费者的参与行为意向有显著影响。并运用方差分析探讨了不同性别、年龄、职业、学历和收入的消费者群体对这些影响因素感知的差异性。 The article conducts an empirical study on the influencing factors of consumers ’willingness to participate in formal recycling of used appliances. The results show that behavioral attitudes, subjective norms, economic motives, service motives and behavioral disorders have a significant impact on consumers’ intention to participate. And using variance analysis to explore the different gender, age, occupation, education and income groups of consumers perceived differences in these factors.