0引言在供电企业中,基于传统模式的电力营销主要是一种经验营销的方式,几十个人管理着几万个甚至几十万个客户的资料,如果要求了解每一个客户的用电量、缴费情况或者台区设备情况,那简直是难于上青天,更不用说要求营销人员对每个客户实现“一对一”的互动交流服务来提高客户的 0 Introduction In the power supply enterprises, based on the traditional model of electricity marketing is mainly a way of experiential marketing, dozens of people manage tens of thousands or even hundreds of thousands of customer information, if asked to understand each customer’s electricity consumption, Payment situation or equipment situation in Taiwan, it is simply difficult to ascend to heaven, let alone require marketers to each client to achieve “one to one” interactive exchange services to improve customer