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诺基亚被微软并购,预示着智能手机市场激烈的竞争已经步入到盘整阶段,而此阶段中国厂商依靠低价崛起的同时,也面临着智能手机2.0时代,用户追求体验、品牌等从量变到质变的挑战。高端增长放缓国际大厂开始整合进入到今年,曾经风光的苹果和三星在高端智能手机市场的表现都不如人意。6月份由于分析师下调了三星Galaxy S4的销量预期,随后其市值蒸发了250亿美元,这一损失甚至超过了索尼的市值。
Nokia’s merger by Microsoft indicates that the fierce competition in the smart phone market has entered a consolidation phase. At the same time, Chinese manufacturers are also facing the challenge of smart phone 2.0 in the era of low-cost growth. The challenge Slowdown in high-end growth International manufacturers began to integrate into this year, once the scenery of Apple and Samsung in the high-end smart phone market performance is not satisfactory. In June, analysts downgraded the sales forecast for the Samsung Galaxy S4 and subsequently evaporated its market capitalization by $ 25 billion, even outpacing Sony’s market capitalization.