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当前,我国处于社会转型期,随着改革的不断深入,各种利益诉求和思想观念不断冲撞,纷繁复杂。网络、手机的普及和微博、微信等新兴“自媒体”的迅速发展,深刻地改变了传统的媒体格局和舆论生态。这些因素使得企业在迎来发展机遇的同时,也面临着严峻的挑战。网络传播的迅捷性和无限复制性,使得关于企业的任何负面消息都可能被急剧放大,引发连锁反应。企业的对外新闻宣传工作,主要是企业运用各种渠道和形式,增强企业被关注的强度和广度,赢得利
At present, our country is in a period of social transition. With the continuous deepening of the reform, various interest demands and ideological concepts continue to collide and are complicated. The popularization of internet, mobile phones and the emerging “self-media” such as Weibo and WeChat have profoundly changed the traditional media landscape and the ecology of public opinion. These factors make enterprises in the face of development opportunities, but also face severe challenges. The swiftness and immediacy of Internet communications make any negative news about the business potentially dramatically amplified, triggering a chain reaction. Enterprises foreign news propaganda, mainly the use of various channels and forms of business, enhance the strength and breadth of the enterprise is concerned, to win the profits