2008年,一系列举国关注的事件和话题基本上主导了社会舆论的焦点,从年初的雪灾、5月的汶川地震、8月的北京奥运会等等,整个媒体大环境始终处于一个兴奋状态。在这样的信息环境下开展大规模的营销活动,聚焦人们的注意力,对厂家和代理商而言是机遇更是挑战。 In 2008, a series of events and topics of concern to the whole country basically drew the focus of public opinion. From the snowstorms at the beginning of the year, the Wenchuan earthquake in May to the Beijing Olympic Games in August, etc., the entire media environment was always in a state of excitement. In such information environment to carry out large-scale marketing activities to focus people’s attention, manufacturers and agents in terms of opportunities is more challenging.