在未来的一段时期内,“三资”企业在家庭洗涤品市场的成功会影响和带动一大批企业接受现代市场营销价值取向,并把它们从价值取向变成现实,现代市场营销理论将以更快的速度和更大的范围进入家庭洗涤品市场。因此,我国家庭洗涤产品市场营销方面将有一些新的发展趋势。每个企业为了达到提高企业产品的竞争能力和占有较高市场份额的目的,纷纷开发新产品。主要表现在:首先,新产品技术含量高。因为消费者购买洗 In the coming period, the success of the “funded enterprises” in the household laundry market will affect and drive a large number of companies to accept the value orientation of modern marketing and turn them from a value orientation into a reality. Modern marketing theory will Get into the home laundry market faster and with greater range. Therefore, there will be some new development trends in the marketing of home laundry products in China. Each company has developed new products in order to achieve the goal of improving the competitiveness of its products and occupying a higher market share. Mainly in: First of all, the new product has high technical content. Because consumers buy wash