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阅读本书能深刻体会到为什么管理既是科学,又是艺术。《英特尔成功之道》力图为国内读者提供一个国际IT界最辉煌的企业从小到大、从弱到强的详尽范本,使处于国际大背景、参与国际大分工、面临国际大竞争的中国企业群体及其管理者,能够从这一个案的研究中了解一个企业,应该如何创新技术、开发产品、延揽人才、应对挑战,如何在逆境中求得生存和发展;从这一个案中,细心的读者还可以学习世界一流企业产品营销的策略、广告发布的技巧、危机应对的手段,甚至了解这家企业如何影响立法部门和政府机构制定有利于自身发展的法律和条例,如何应付外国公司的产品倾销,如何迟滞竞争对手的发展步伐,如何对付下属员工的跳槽……
Reading this book can profoundly understand why management is both science and art. “Intel's Road to Success” seeks to provide domestic readers with one of the most brilliant enterprises in the international IT industry, ranging from small to large and weak to strong, so that Chinese enterprises that are on an international background, participate in international division of labor and face international competition And its managers can learn from this case study how an enterprise should innovate technologies, develop products, attract talents, meet challenges and how to survive and develop in adversity. In this case, attentive readers You can also learn about the strategies of world-class products marketing, the techniques of advertising, the measures to deal with the crisis, and even understand how this enterprise affects the legislative departments and government agencies to formulate laws and regulations conducive to their own development and how to deal with the dumping of products by foreign companies , How to delay the pace of development of competitors, how to deal with the hiring of subordinate employees ...