近年来,在政府引导和企业的自身努力下,经过市场历练,国有企业对新闻宣传重视程度有所提升,工作水平有所提高,并取得了一定进展。然而,国有企业的新闻宣传工作与国有企业的地位作用相比,与社会、人民群众的期待相比,与国有企业改革发展所需要的良好环境相比,还存在不小差距。据中国传媒大学舆情所对2012年涉及国企和国资委的舆情事件的统计分析,国内舆情中,正面事件占比23%,中性事件占比48%,负面事件占比29%;国外舆情中,正面事件占比25%,中性事件占比65%,负面事件占比10%。涉及央企系统 In recent years, with the guidance of the government and the efforts of enterprises themselves, after years of market experience, state-owned enterprises have increased their emphasis on public information and the level of their work has risen, and some progress has been made. However, compared with the expectation of the society and the masses, the publicity and publicity work of state-owned enterprises compared with that of state-owned enterprises still shows a small gap compared with the good environment required for the reform and development of state-owned enterprises. According to the statistical analysis of public opinion of Communication University of China on the public opinion events involving state-owned enterprises and SASAC in 2012, in the domestic public opinion, 23% of positive events, neutral events accounted for 48%, negative events accounted for 29%; foreign public opinion , Positive events accounted for 25%, neutral events accounted for 65%, negative events accounted for 10%. Involved in the central enterprise system